Axis Mutual Fund Introduces #SochaSamjhaNivesh Campaign to Simplify Investments for New Investors
Axis Mutual Fund has launched yet another investor awareness campaign #SochaSamjhaNivesh to make some of the concepts and ideas of investing easy for novice investment seekers. This is where it seeks to widen the understanding of investors so that they can make the most informed choices. It looks to make investments accessible and less intimidating.
This category of the campaign helps educate investors about the benefits of Multicap funds and employs holistic 360-degree engagement in order to reach as vast an audience as possible. They seek diversification in all large-cap, mid-cap and small-cap stocks wherein Multicap funds offer diversified exposure and variety in market segments. Equity markets currently are drawing a massive wave of new investors; the majority of them are disoriented by the complexities of investment or driven by the fear of not wanting to miss the boat.
While the new entrant is a great thing, many new entrants do not know where to start and quickly look towards returns with less emphasis on understanding the basics of investment. Highlighting in the campaign its value as an addition to any portfolio, the multicap funds-exposing each of the three market capitalisations are being focused upon by Axis Mutual Fund. These funds, he further said, will help the new investor to gain strategic equity exposure, rather than getting confused typically associated with investing.
This, said the managing team of Axis Mutual Fund, is easy to forget in today’s investment cycle when the individual is bombarded by choices that are complicated or instant gratification. The #SochaSamjhaNivesh campaign cuts through all the noise and informs thoughtful, informed investor decisions. Strong opportunities are envisioned in the current market for the three capitalization segments; thus, a diversified yet simple equity investment solution offered by Multicap funds is ideal for such seekers.
This new campaign comes on the back of the previous #SochaSamjhaRisk campaign, educating investors on such imperative risk management tools as the Risk Profiler and Riskometer. However, this platform takes it a step further in the understanding of the emotional drivers for investor behaviour. It is in this context that the two basic emotions new investors often suffer from FOMO or the fear of missing out and confusion will be the focus of the TVCs being used in the campaign.
The first TVC will focus on a protagonist’s desire for exposure to large, mid, and small-cap stocks, showing how Multicap funds give a balanced solution through appropriate equity allocation. The second TVC will deal with the confusion that most investors undergo when trying to figure out where to allocate their equity investments by very clearly showing the simple, effective approach of spreading investments across all market caps. The first of the TVCs will break next week. The digital platform of the campaign will be launched today.
Axis Mutual Fund’s marketing team feels that this #SochaSamjhaNivesh campaign has addressed the core emotional areas of investment decision-making, where people are asked to make an informed judgment. All these came along with two short films that easily fall under one’s daily situations, explained in simple words, thus giving a wider connection to the message.
The advertising agency for the campaign was elated over the success of the last version of #SochaSamjhaRisk and elaborated on how the word “Socha Samjha” so well epitomizes thought processes behind new Axis Mutual Fund’s more responsible and thoughtful ideas of investment. Extending that very same concept, the #SochaSamjhaNivesh campaign offers risk-conscious investors an offering consistent with their needs-specifically, Multicap funds. The movies were made to be simple in look but clear in the ability to explain the benefits of those funds, thus spreading the message to many and keeping it in their minds for a wide audience.
At its core, the campaign is aimed at raising the much wider debate about making smart and well-thought investments in accordance with individual risk appetites, financial objectives, and time horizons. Multicap funds are a very practical entry point for those seeking their first steps into the equity markets.
