Canara Robeco Launches Nivesh Bus Yatra to Promote Mutual Fund Investment
Canara Robeco Asset Management Company, one of the oldest mutual fund houses in India, has launched “Nivesh Bus Yatra”, a unique initiative to spread awareness about investment in mutual funds. It started on December 10 by educating people on financial planning and investment opportunities.
The bus would begin its movement from Thiruvananthapuram, the state capital of Kerala and would be travelling to Kottayam, Ernakulam and Thrissur before coming to an end after its 20-day movement in Kannur. For the period of this journey, the bus would call on some major residential societies, markets, and other public junctions that directly connect with the people.
This is an initiative for broader investor education, part of which the fund house is now embarking upon in Kerala in connection with financial literacy and long-term wealth creation. This bus comes laden with digital experiences, including educational videos on mutual fund plans and active participation sessions designed to demystify such offerings.
The fund house underlined how it would empower the customer through tools and resources meant for sound financial choices. The Nivesh Bus Yatra was going to promote an understanding of mutual funds and would encourage a long-term investment mind. This would help people fulfill their financial goals and achieve financial independence.
In addition to its awareness-creating role, it will make financial guidance accessible as well. The bus will be approached at convenient locations by citizens, ensuring that investment education is made possible for a diverse audience. An initiative that underlines how mutual fund investments are a ticket to financial security and long-term success.
This outreach process demonstrates the AMC’s commitment to building financial security and enabling individuals with a secure financial future. By doing so, the House of Funds hopes to instill confidence and encourage people to invest in mutual funds as part of their wealth-building and financial independence.
